General Mills News

General Mills gets on board with 'Biggest Loser'

January 6, 2009

Today's Tribune-Review

General Mills, maker of Yoplait yogurt, Cheerios and Progresso soups, will tie in a charity promotion, the Pound for Pound Challenge.

General Mills puts its weight behind NBC's 'Biggest Loser'

January 6, 2009

USATODAY.com Money - Top Stories

The seventh edition of NBC's The Biggest Loser begins tonight with new licensing tie-ins and General Mills as a first-time advertiser.

General Mills teams with 'The Biggest Loser'

January 6, 2009

Local & Community / Pioneer Press

Here's a little motivation for all those who pledged to lose weight in 2009. A fresh season of "The Biggest Loser" debuts today (7 p.m.

Reveille Pacts With General Mills For Cause Marketing Deal

January 5, 2009

Broadcasting & Cable Articles

Aims to fight hunger and fuel weight loss.

GIS - General Mills, Inc.

January 5, 2009

PowerSwings 360 / Pete

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General Mills, NBC's The Biggest Loser and Feeding America Partner to Launch Pound For Pound Challenge

January 5, 2009

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