Kroger News

Kroger tailors coupons

January 8, 2009

Even during this recession, only 1 to 3 percent of paper coupons get used. In contrast, Kroger says as many as half of the coupons it sends regular customers get used.

Kroger Targets Coupons with Customer-Loyalty Data

January 7, 2009

Media Buyer Planner

Even through a recession U.S. consumers redeem just 1%-3% of paper coupons, but up to half of the coupons that sends to its customers are redeemed - because it uses a data-mining firm it part-owns...

Kroger puts data to work

January 7, 2009

NewsObserver.com - Business

By analyzing data from its loyalty cards, Kroger knows what products to stock and how many of them. The data also allow the grocer to send customers coupons for items they regularly buy. The result?

Kroger Stores Hold Titans Ticket Giveaways

January 7, 2009

WSMV.com - Sports

Ten local Kroger stores are having Tennessee Titans playoff parties Thursday night.

Woman hit and killed at Kroger Distribution Center is identified

January 6, 2009

WHAS11.com Top Stories

Kroger Uses Shopper Data To Target Coupons

January 6, 2009

The Huffington Post | Full News Feed / The Huffington Post News Editors

Kroger mines customer data to send coupons

January 6, 2009

The Seattle Times: Business & Technology

MINING CUSTOMER DATA: Kroger Co.

Kroger uses loyalty data to target coupons

January 6, 2009

SFGate: Business & Technology / By DAN SEWELL, AP Business Writer

Lisa Williams has never liked sorting through coupons, and she no longer has to at Kroger Co. grocery stores. Every few weeks, coupons arrive in Williams' Elizabethtown, Ky.