MySpace To Announce Self-Serve Advertising Network

November 4, 2007

TechCrunch / Duncan Riley

MySpace will announce plans to introduce a new advertising platform, “SelfServe by MySpace,” at Ad:Tech Monday.
SelfServe by MySpace will allow users directly purchase, create and analyze the performance of ads throughout the MySpace network, in a similar fashion to Google Adwords. MySpace will also be the first of the big social networking sites to [...]